Entrepreneurship can be an intimidating concept for many people. How do I do it? Can I afford to go out on my own? Where are my customers going to come from? What are we going to offer that differs from everyone else? These are all questions that I’m sure we’ve all asked ourselves when we contemplate going out on our own. And they are all very important. But this isn’t my first rodeo…find out what I’ve learned along the way!
About Betsy Cooper
With more than 20 years of experience as a strategic communications expert, Betsy founded The Neighbourhood Agency in 2018. Her extensive experience in the food & beverage, travel, health and lifestyle communications realms has allowed her to create innovative and integrated media relations, influencer, social media, events and crisis communications strategies on both the agency and client side of the business. From beer to beauty, fashion to football, she utilizes her strong leadership and communication skills to collaborate honestly and openly with clients to ensure their programs meet and exceed all expectations. Over the years, she has had the opportunity to develop, oversee and execute programs and campaigns for clients such as Orangetheory Fitness, American Express Global Business Travel, Invictus Games, Hisense, Tourism PEI, Molson Coors, Labatt Breweries, Sleeman Breweries, NFL Canada, CBC, Coca-Cola, General Motors, Nike and many others.
Entries by Betsy Cooper
Neighbourhoods are amazing things. Good neighbours support each other. Build each other up. We have created The Neighbourhood Agency for the same reasons. We’ve built an environment where we can bring together great people with different backgrounds who provide unique insights, experience and skills. We may have different goals for our lives and businesses, but at the end of the day, we want to see everyone succeed.