Entries by Katie-Ann Wallace

We The Integrated?

On Thursday, June 13, 2019, millions of Canadians watched as the Toronto Raptors brought the NBA Finals to a close with the strength of a nation behind them. The Raptors are a one-of-a-kind team. Unlike the rest of the NBA, there is only one team north of the border, supported not only by the city they represent but an entire country whose colours they sport with pride and joy. Is this an opportunity to change our idea of “Integrated” Marketing?

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