On Thursday, June 13, 2019, millions of Canadians watched as the Toronto Raptors brought the NBA Finals to a close with the strength of a nation behind them. The Raptors are a one-of-a-kind team. Unlike the rest of the NBA, there is only one team north of the border, supported not only by the city they represent but an entire country whose colours they sport with pride and joy. Is this an opportunity to change our idea of “Integrated” Marketing?
About Katie-Ann Wallace
As the newest member of The Neighbourhood Agency, Katie has acquired a variety of skills through various intern positions and volunteer opportunities. She has worked with various clients from beauty to tech and has thoroughly enjoyed navigating through the world of influencer relations. Katie looks forward to collaborating on client projects as an opportunity to learn from the strengths of her peers.