On Thursday, June 13, 2019, millions of Canadians watched as the Toronto Raptors brought the NBA Finals to a close with the strength of a nation behind them. The Raptors are a one-of-a-kind team. Unlike the rest of the NBA, there is only one team north of the border, supported not only by the city they represent but an entire country whose colours they sport with pride and joy. Is this an opportunity to change our idea of “Integrated” Marketing?
Entrepreneurship can be an intimidating concept for many people. How do I do it? Can I afford to go out on my own? Where are my customers going to come from? What are we going to offer that differs from everyone else? These are all questions that I’m sure we’ve all asked ourselves when we contemplate going out on our own. And they are all very important. But this isn’t my first rodeo…find out what I’ve learned along the way!
Neighbourhoods are amazing things. Good neighbours support each other. Build each other up. We have created The Neighbourhood Agency for the same reasons. We’ve built an environment where we can bring together great people with different backgrounds who provide unique insights, experience and skills. We may have different goals for our lives and businesses, but at the end of the day, we want to see everyone succeed.