Amy is a media-savvy communications professional dedicated to brand building and her clients’ success.
With nearly 20 years of experience, Amy has helped entrepreneurs and senior leaders across the financial services, retail and not-for-profit sectors define and communicate messages that matter.
She has worked for leading companies including Visa, Canadian Tire and Tangerine where she executed award-winning communications strategies and helped navigate contentious brand and reputational risks.
Amy has led complex initiatives that deliver business results. She asks the question ‘why’ a lot. She believes that there’s power in a story well-told, and she ensures that the story, and the rationale for telling it to internal or external stakeholders’, ladders to clear objectives.