So you’re working from home…here are a few things that helped me get in my groove


With the state of our world, many of us have been thrust into a life of working from home as the new normal. No time to prepare, no time to process, but a need to accept it. We’ve either been in your shoes or we’re going through it with you; and I’m here to say it does get easier with time and a dash of patience.

Working from home looks different for everyone and is a different perspective to the traditional ‘9 to 5.’ Removing the confinements of an office offers a sense of freedom, flexibility and ownership, as you are solely responsible for the execution and completion of your work. You pick your location, times of productivity and when you think it’s the best time to take lunch. Sounds like a dream, right? Well, it can be, but it’s also not without its own challenges. Working remotely requires a cocktail of skills, systems and processes (and sometimes a cocktail!). I quickly realized that the systems I had built, no longer suited the workspace I was in. I first had to accept that the approach to remote work looks different, although the outcome may be the same. Two of the biggest challenges I encountered lied in the workspace itself and the systems best suited to getting the job done.

The Workspace

Possibly the most important part about working remotely. Separating work from your home is important. I found that this was not just about having a physical place to work, but creating a routine for the work week and proceeding with the more comfy relaxed routine on weekends. I found that I began to miss my 45-minute commute, which allowed me to have “me time” before starting my day. It’s not often that we roll out of bed and start working. We’re allotted time between waking up and starting our workday on-site, so something as minor as removing the commuting time began to impact productivity and performance. For me, it was important to train myself into understanding what routines are designed to get me working and which ones were designed to encourage relaxation. For example, if your previous routine involved a 30-minute commute with music, a book, podcast or just quiet time, try to carve out that same amount of time during similar hours while working from home.

Another vital piece to the puzzle, is to implement work hours. Having definitive work hours ensures clients, team members and you are clear that you do have a point in the day when you are considered ‘out of office’ for the evening.

Build a system the works for you

As a communicator, working from home has meant implementing programs and systems to encourage access, productivity and peak performance. Slack, Zoom, Google Drive and Asana have become a holy grail. They’ve provided me with an organizational system for managing projects and communicating with my team, in a way that doesn’t feel remote. Keeping a daily planner, scheduling team updates or end of week check-ins mean you won’t miss a beat, the communication is always open with your team and a system of accountability has been set in place. These systems ensure the job gets done no matter the location. Working from home does not have to impact productivity. This part takes time and patience, but they are essential to the process of exploring and understanding what systems are ideal.

Enjoy it and celebrate the small wins

Working from home is a great opportunity, but it does not come without its own share of obstacles. These are the things that have worked for me, but we’re all a bit different and it’s important for each individual to do what works best for them personally. It’s up to you to figure out how to best manage your time, resources and productivity on your own, but don’t hesitate to reach out to others to see how they’re making it work in case they have some great tips! For many of us, this is a whole new experience, and it can be a lot to take in. But it’s also a great time to explore your working habits and get into a groove that works for you. Be kind to yourself throughout the process and celebrate the small successes to keep yourself motivated and accountable.

During this time it’s important to be patient and create systems around the reality we’re living in today and we will get through this together, as a Neighbourhood!

Check In. Communicate. Celebrate. The 3C’s of Working from Home


Check-In. Communicate. Celebrate.

Talking about the 3 C’s with The Neighbourhood. Our Founder & CEO, Betsy Cooper has a few tips for those working from home during this time. It’s not an easy adjustment but with a little help, we’ll have you running the world from your living room in no time.

Communications & Mentorship: A Neighbour’s Perspective

Let me introduce myself. My name is Katie-Ann Wallace, and I am an Account Coordinator at The Neighbourhood Agency. This is my first “real gig” since graduating from University. I’ve learned a lot since joining The Neighbourhood, not the least of which is that great mentors are an integral part of my development. So, I thought I would provide some insights into the world of mentorship, and my research into this space.

In April 2019, as my final assignment before graduation, I submitted my undergraduate thesis on mentorship, specifically the relationship within mentorships. I chose this topic on behalf of personal lessons and tips I’ve learned through my years being a mentee. Mentorship is a necessary foundation for growth, in my opinion, and during my research I highlighted the benefits of the relationship on both parties involved.

My thesis was developed on a list of questions I had regarding mentorship in the field and how to make the most of learning from individuals who would be considered “OG’s” in the communications space. I wanted to get an understanding of who and where was offering mentorship. What did that look like? Was it a program or an individualized set up? And for professionals currently working in Communications, what did mentorship look like when they were starting? I was a soon-to-be new graduate and had received quite a bit of mentorship very early, but after speaking to my peers I was curious why having mentors wasn’t more common.

I started my research looking through countless academic journals which reported on the effects mentorship has on new professionals and the contribution it makes to their continued success. Mentorship has been prominent in medicine, engineering and business. In some cases, it was a requirement that new hires be paired with seasoned professionals to assist in laying an optimal foundation for their success in a company or in their field in general. Often times those mentorships would result in mentors naming their protégés and successors. Mentorship is an opportunity to groom individuals for success. Business, medicine and engineering are just a few of the fields that seem to have a strong and well documented understanding of how and where it plays a large role in development.

Communications, unfortunately, was not as well documented. The articles and journals reporting on the field were few and far between. Mentorship did exist, but was  harder to glean any insights.

There are a couple of major Communications organizations in the Canadian market, though, including the Canadian Public Relations Society (CPRS). As a public relations major, CPRS was known throughout my four years as the go-to organization for Communications professionals. It was considered the place to start making the majority of your connections for both formal and informal mentorships, job opportunities, and overall learning within the community. While interviewing my participants, however, I found many of them did not use formal programs to seek mentors. This was due to lack of options, and many programs required financial contribution and time. Not everyone was able to contribute both while being a full-time student or working full-time. As a result, participants recalled being in their first or second job and realizing they needed more support beyond watching their superiors work and asking questions. They recall raising their hands to the person they admired the most and simply asking for the extra support and eventually developing a mutually beneficial relationship.

Mentorship has received quite a bit of attention in recent years. Highly successful individuals are now constantly speaking on the benefits of mentorship when developing skills and all-around confidence in work and life. As a result, there has also been an influx of mentorship programs across many fields.

I found the concept “closed mouths don’t get fed” tends to ring true when seeking informal mentorship. These are the relationships developed through research and simply reaching out. Participants recalled seeking these relationships from individuals they admired. They were individuals chosen by the mentee as opposed to being appointed. They were often the longest lasting mentee-mentor relationships and would crossover between gaining skills in the work place, to having an individual to advocate for them and guide them through personal obstacles and large-scale life events.

And through it all, though quite a few people I spoke with had seen great benefits from mentorship in the past, most of them were not currently mentoring anyone. I found this interesting as they had such positive experiences with developing these relationships, it would be assumed that they would reciprocate. When asked “why they were not mentoring?”, the most common answer was time and lack of outreach. No one was asking. Some participants were mentoring through work appointed programs, often interns. And one participant was receiving mentorship in several different career-focused areas as she was expanding and diversifying her skillset. My question at this point is why weren’t they being asked? New graduates, current students and new professionals should be yearning to learn from their seasoned counter parts. But, do they know these opportunities exist and how to set the motion of acquiring them?

Wanting a mentor is one thing. Knowing how to start that conversation is another step for young professionals. Aside from wanting to learn from a mentor, a mutually beneficial relationship where both partners get something out of it, will ensure a long lasting and supportive partnership.

As communicators, how do we help create a foundation for new professionals to receive the tools they need to have lasting careers? To begin with, schools can develop more programs outside of co-ops and internships that get the wheels turning and connecting students to individuals in the field during their studies. I’m sure there are a multitude of other ways to encourage more mentorship opportunities within the Communications world, and would love to hear your thoughts on this subject too.

We The Integrated?

On Thursday, June 13, 2019, millions of Canadians watched as the Toronto Raptors brought the NBA Finals to a close with the strength of a nation behind them. The Raptors are a one-of-a-kind team. Unlike the rest of the NBA, there is only one team north of the border, supported not only by the city they represent but an entire country whose colours they sport with pride and joy.

The post season always brings a special kind of energy to Toronto, but this year was different. The fans seemed to cheer louder, line up longer, believe harder. There was definitely something in the air. Toronto was not on its own, as millions of Canadians across the globe could feel how close the Championship was. From the very start of the playoff season, Jurassic Park was filled during every game, home and away, rain or shine. Fans ensured the Raptors heard their support at every moment.

We made history when took the Eastern Conference Finals, but we weren’t done yet. And that final buzzer beater by Kawhi Leonard will go down as the BEST image in basketball history! It can not be put into words what the Eastern Conference Final game felt like to watch. The emotions were endless! The 6ix, in 6ix, in the 6ix!!


Then came the FINALS, and Toronto, the GTA and Canada literally became one!  Every single game played at that point was historical and not to be missed. There was not one empty seat in any bar in any part of Toronto, or possibly across the country during any of these games. You could find fans in local fast food restaurants watching the game, simply because they had one TV – which normally played the news throughout the day. That is how epic this moment was for Canada.  Jurassic Park Tailgate events were brought to various cities from Brampton, ON to Montreal, QC and Saskatoon, SK – our country made the NBA Finals accessible to everyone and literally became Jurassic World at that point.

The Toronto Raptors took the NBA Championship on Thursday, June 13, 2019 — a day that will most certainly be recalled as one of the greatest days in Canadian sport history. The city went absolutely insane! I don’t think anyone could have anticipated just how dedicated Torontonians were to celebrating this victory. The streets were flooded with fans for hours! Chanting, hugging, high fiving, honking, flags waving, fireworks, just pure joy on the face of every single fan! And that was just the beginning. On Monday, June 17, 2019, We The North Day could not have been predicted by anyone. Well over 2 million Canadians flooded the streets of Toronto to welcome our boys home with the Championship trophy during the victory parade. Businesses were encouraged by the mayor to give employees the day off to cheer our Raptors all the way to the end, and the Toronto Raptors parade is said to be the longest NBA Championship parade in history at 5 hours and 25 minutes.


But this post season was more than just basketball — it was about the integration of community, culture and the pride of a country who stand behind a team who has brought so many Canadians together. The NBA playoffs had Canadians on their feet in bars and homes across the country, sharing food, drinks, laughs and team-branded gear, ensuring everyone could support in the best way possible. We welcomed each other with open arms, no questions asked. We simply wanted to make sure this moment was experienced as a community.

Nav Bhatia, The Raptors beloved superfan reminded us how important the Toronto Raptors are beyond basketball. During the finals, Nav was featured in a Tim Hortons spot that tells his story of immigration to Canada. Nav has never missed a game from courtside seat A12; that’s approximately 960 season games and 50 playoff games. He is a pillar in his community and takes pride in his commitment to supporting the Toronto Raptors over the course of 24 years. Every year he gives away Raptors tickets to kids in the community, particularly immigrant children, allowing them to integrate and be immersed themselves into the culture that comes with being a Canadian – strong, diverse and embracing. He became the face of the diversity that our country has become known (and loved) for.

And every time the cameras panned the faces of fans in the arena, Jurassic Park, or any of the hundreds of pop up viewing parties across the country, we could see the diversity of our proud nation at its best. Even the Raptors themselves represent 6 different nations and many different cultures and backgrounds.


This past month has been a dream for the Toronto Raptors and Canada, but beyond that it was a great example of what true “integrated” marketing can look like, and how to accurately showcase representation and diversity. This might very well be the best example of how accurate representation advances a brand – in this case Canada’s image and brand, in the right direction and supports the narrative shared across the world.

It is time marketing focuses beyond the tactical elements of medium use, and ensure there is an accurate integration of diversity. The spotlight placed on Nav Bhatia during this time was a pivotal step and example of integrating diversity and accurate representation in integrated marketing. Canada is a melting pot of individuals from across the world,  and as an Integrated Marketing Agency ourselves, The Neighbourhood Agency  is proud to be a part of what’s happening in The North. 

By Katie-Ann Wallace

The Neighbourhood Agency