With more than 20 years of experience as a strategic communications expert, Betsy founded The Neighbourhood Agency in 2018. Her extensive experience in the food & beverage, travel, health and lifestyle communications realms has allowed her to create innovative and integrated media relations, influencer, social media, events and crisis communications strategies on both the agency and client side of the business. From beer to beauty, fashion to football, she utilizes her strong leadership and communication skills to collaborate honestly and openly with clients to ensure their programs meet and exceed all expectations. Over the years, she has had the opportunity to develop, oversee and execute programs and campaigns for clients such as Orangetheory Fitness, American Express Global Business Travel, Invictus Games, Hisense, Tourism PEI, Molson Coors, Labatt Breweries, Sleeman Breweries, NFL Canada, CBC, Coca-Cola, General Motors, Nike and many others.